To provide Rewards4Imps programme services to you

Contractual performance and legitimate interests

To meet our contractual obligations to you

To provide programme services to you

To comply with laws and regulations that apply to us

To perform the promises that we make to you as a member of the Rewards4Imps programme, including the provisions in the Member Agreement

Contractual performance

To perform contracts with third parties that are involved with the Rewards4Imps programme (as well as managing the risks and liabilities under those contracts)

Legitimate interests

To run our business efficiently using the services of others to support the programme

To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and liabilities associated with them

To enable us to provide the programme services to you

To keep you informed about the benefits of the Rewards4Imps programme, including:

·        Points earning opportunities with Lincoln City Football Club and other programme partners

·        Recommending offers and promotions that we think you’ll like

·        Checking whether you are entitled to valuable Rewards4Imps points from our partners

·        Letting you know about exciting competitions or promotions

·        Providing exciting news about the club you love

Contractual performance Legitimate interests

Soft opt-in rule for marketing to existing customers

To provide efficient member care and services

To ensure you maximise the benefits from programme membership

To assess which of our benefits interest you and to tell you about them

To develop new products and services and improve existing ones

To obtain your feedback

To manage your Rewards4Imps account and to identify and calculate any Rewards4Imps points entitlement you might have. For more information please see our Member Agreement

Contractual performance

Legitimate interests

To operate the programme in a manner that allows us to allocate points for your benefit

To provide financial and account administration in relation to the Rewards4Imps programme, including the calculation of commissions and points earned and spent by members

Contractual performance

To provide you with Rewards4Imps programme updates and information

Contractual performance

To provide you with relevant content in relation to the Rewards4Imps programme and points earning opportunities with Lincoln City Football Club and with our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter.

Legitimate interests

To ensure you maximise the benefits of programme membership

To assess which of our benefits interest you and to tell you about them

To operate the Rewards4Imps programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business

Legal obligation

Legitimate interests

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

To conduct statistical research and surveys in relation to the Rewards4Imps programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way

Archiving and research

Legitimate interests

To develop new products and services and improve existing ones

To develop new products and services linked to the Rewards4Imps programme

Archiving & Research

Legitimate interests

To develop new products and services and improve existing ones

To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like

Legitimate interests

To improve the effectiveness of our communications

To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes

Contractual performance and legitimate interests

To provide efficient customer care and services

To ensure that our technology operates efficiently and without error

To assess which of our services may be of interest to you and to tell you about them

To develop new products and services and improve existing ones

To obtain customer feedback

To ensure that records in relation to the Rewards4Imps programme and our business are maintained and kept up to date as well as to protect our business reputation

Legal obligation and legitimate interests

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

In the proper management of our business and that of Rewards4Imps generally

For corporate activity, such as a sale, transfer, merger or re-organisation of the Rewards4Imps business

Legitimate interests

Our legal duties

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

To provide information to Lincoln City Football Club on your activity and interaction with the Rewards4Imps programme

Legitimate interests

To allow us and Lincoln City Football Club to understand more about Members and their activities on the Rewards4Imps programme

To provide information to Lincoln City Football Club on your activity with our Retail Partners and other Programme Partners.

Legitimate interests

To allow us and Lincoln City Football Club to understand more about Members and their activities with our Retail Partners and other Programme Partners.