Our role is to provide you with the services connected to your membership of the Rewards4Imps programme.

The principal party with whom we may share your personal information is Lincoln City Football Club itself. We do this to ensure you get the full benefit of the Rewards4Imps programme and also to enable Lincoln City Football Club to better understand your preferences in terms of engagement with Rewards4Imps and Lincoln City Football Club, including transactional activity and engagement with other Lincoln City Football Club channels e.g. the newsletter, app, social and website. Where we share your personal information with Lincoln City Football Club, it will process your personal information as a controller in accordance with the terms of its own privacy statement which can be found here.

More generally, we only share your personal information with others if:

• you ask us to or give us your permission to share it;
• it is necessary to track the transactions and collection of Rewards4Imps points through Lincoln City Football Club, our Retail Partners or our other Programme Partners;
• it is necessary to enable us (or trusted third parties, such as Google, Inc. ("Google") to analyse how our website is being used by members and to optimise and improve the Rewards4Imps website and our services;
• this is necessary for trusted third parties (for example, a data management and profiling organisation such as Experian) to match your personal information against other information they hold about you - such as age, gender, demographic information, and known interests – and provide that information to us to help us provide the services and improve your experience with the Rewards4Imps programme; or
• we engage in a corporate activity, such as a sale, transfer, merger or re-organisation of the Rewards4 business (including Rewards4Imps).

In exceptional circumstances, we may share your information without your permission if we reasonably believe you might be breaking the law, for example on hate speech, and such disclosure is allowed under the relevant laws, including Data Protection law.

When we share your data outside of Rewards4Imps we will:

• always share it in a secure way; and
• not permit it to be used for third party marketing purposes.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate data on your usage of the Rewards4Imps programme to calculate the percentage of members accessing a specific feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.